Social media marketing is a kind of digital marketing that employs famous social media venues to help you reach your branding and marketing goals. It’s more than just creating business accounts and posting randomly.
It requires a strategy with clear goals and ongoing efforts, which include:
- Keeping your profiles optimized and updated.
- Posting photos, stories, videos, and live videos that showcase your brand and attract the right audience.
- Responding to shares, comments, and likes while monitoring your brand’s reputation.
- Engaging with followers, influencers, and customers to build a community around your brand.
Social media marketing also includes paid ads, where you pay to have your business shown to a large number of targeted users.
Benefits of social media marketing
Social media is one of the best free ways to market your business because it’s widely used and flexible. Here are some key benefits:
Humanize your business:
Social media lets you make your business feel more personal. Through your posts, profile, and interactions, you create a friendly persona that your audience can connect with and trust.
Drive traffic:
With links in your posts, profile, and ads, social media is a great way to drive visitors to your website, where you can turn them into customers. Plus, social signals can help improve your SEO.
Generate leads and customers:
You can get leads and make sales directly on social media with features like direct messaging, Instagram/Facebook shops, and action buttons on your profile.
Increase brand awareness:
The visual nature of social media helps you build your brand’s image and reach a larger audience, leading to better results in other campaigns.
Build relationships:
Social media gives you a way to connect with your followers, network, gather feedback, and have conversations directly with them.
Social media marketing statistics
Here are a few of the social media marketing stats that indicate how effective it can be:
- The typical adult in the United States operates social media for about 2.25 hours every day.
- More than 70% of individuals who have had a positive experience with a company on social media will suggest it to others.
- On average, Facebook users click on 12 advertisements every month.
- 81% of users use Instagram to investigate goods and services.
- When they get a response to a tweet, over 80% of Twitter users feel better about the company.
- Four out of every five users on LinkedIn make business choices.
- 46% of TikTok users use the app without any interruptions.
Necessities of a successful social media marketing strategy
A successful social media marketing strategy looks different for each business, but these key elements are always the same:
Know your audience:
Understand which platforms they use, what kind of content they like, when they use them, and who they follow.
Brand identity:
Define the message you want to share and the feeling you want your audience to get from your content.
Content strategy:
While social media can be spontaneous, you need a plan to keep your voice consistent and create quality content regularly.
Analytics:
Use data to guide your strategy, what content works best, who you’re reaching, and the best times to post.
Regular activity:
Stay active by posting often, keeping up with trends, engaging with your audience, and maintaining updated profiles.
Inbound approach:
Instead of just promoting your business, focus on sharing valuable content and building a community. Socialgreg free trial Instagram likes will naturally promote your business over time.
Now that you understand the basics of a social media marketing strategy, it’s time to take action. Your social media marketing plan is like a roadmap that helps you carry out your strategy. It gives structure to your efforts so you can track your success and make sure you’re using your resources effectively.
